Companies preparing sustainability or annual reports
Connect report-ready initiatives and metrics to relevant SDG targets without overstating impact.
SDG ALIGNMENT
Map what you actually do to the goals that actually apply.
SDG mapping is useful when it connects real initiatives to specific targets and indicators. It is not useful as a logo wall. We do the former.
Who this service is for
ESG teams connecting programmes to global goals
Map existing ESG programmes to specific global goals, targets, indicators, and supporting evidence.
Businesses reviewing unsupported SDG claims
Review SDG statements for credible, evidenced contribution rather than broad thematic association.
Corporate foundations and community-investment teams
Link community and social-investment programmes to relevant SDG targets with clear contribution and limitation notes.
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Why loose SDG mapping backfires
A report that claims alignment with ten or twelve SDGs based on general thematic overlap, "we care about clean water so we support SDG 6", reads as unsubstantiated to any investor or analyst who has seen the pattern before. SDG-washing is a recognised and increasingly criticised practice, and it undermines the credibility of the rest of a company's disclosure.
02
How we build alignment
We start from your actual initiatives and data, energy efficiency programmes, water recycling, workforce policies, community investment, and map each one to the specific SDG target and indicator it evidences, not just the parent goal. A water recycling programme maps to a specific target under SDG 6 with a measurable indicator, not a general claim of supporting clean water.
Where an initiative does not have supporting data, we flag it rather than including it as an unsupported claim. The result is typically alignment with fewer goals than a company might have listed informally before, but each one backed by evidence.
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Where this is used
SDG alignment commonly feeds into annual reports, investor ESG communication, and sections of BRSR or sustainability reports where SDG mapping is expected by convention, even where it is not a strict regulatory requirement.
What you receive
Clear outputs your team can use
- 01Initiative and evidence inventory
- 02Relevant SDG target map
- 03Indicator and metric crosswalk
- 04Contribution and limitation notes
- 05Report-ready mapping table
- 06Claim and evidence review checklist
How the engagement works
A practical, evidence-led process
- 01
Inventory activity
Collect programmes, policies, investments, outputs, outcomes, and available evidence.
- 02
Map targets
Connect relevant activity to specific SDG targets and indicators, not only goal icons.
- 03
Test the claim
Separate direct contribution, enabling activity, and thematic association; remove unsupported language.
- 04
Prepare reporting
Deliver a concise evidence-linked map and define how the underlying metrics will be maintained.
Prepare for what is next
The 2030 deadline makes evidence more important, not more optional
The SDGs are a global framework, not a corporate certification or a standalone Indian filing requirement. As 2030 approaches, companies can improve credibility by reporting a small number of specific, measurable contributions and stating limitations clearly.
Standards and frameworks
Work grounded in recognised guidance
- UN 2030 Agenda for Sustainable Development
- UN Sustainable Development Goals, targets, and indicators
Questions businesses ask
Frequently asked questions
Is SDG reporting mandatory in India?
SDG alignment is not a standalone mandatory corporate filing in India. A company may use it voluntarily in sustainability, annual, or stakeholder reporting, while separately meeting any applicable BRSR or other legal disclosure requirements.
How many SDGs should a company report against?
As many as the company has genuine, evidenced activity against, and no more. Reporting against a large number of goals based on thematic association rather than specific initiatives and data is a common source of credibility problems in ESG disclosure.
What is SDG-washing?
SDG-washing is the practice of claiming alignment with UN Sustainable Development Goals without concrete initiatives or measurable evidence behind the claim, often to appear more comprehensively sustainable than the underlying activity supports.
How is SDG alignment different from ESG strategy?
ESG strategy determines what a company should prioritise internally. SDG alignment is a communication and reporting exercise that maps existing, already-prioritised initiatives to an external, globally recognised framework for investor and stakeholder audiences.
Next step
Map your initiatives to the goals you can actually evidence
Send us your current sustainability initiatives and data. We will identify which SDG targets they genuinely support.
Start SDG mapping